One of our favourite projects and best examples of what our team can do was ShockWiz. It began with a simple back-of-the-napkin sketch, working closely Nigel Wade to explore the concept, evaluate feasibility, and plan the product’s development. It wasn’t just about engineering a cool device to improve suspension tuning for mountain bikes; it was about understanding the market, setting realistic goals, and paving a clear path from idea to execution. The project’s trajectory changed significantly when SRAM, a global leader in cycling technology, licensed ShockWiz exclusively for use with bicycles. Suddenly, we weren’t just building a prototype; we were preparing a product for mass production. Working with SRAM allowed us to push the boundaries of what we could deliver. We handled the complete engineering process: mechanical design, electronics, firmware, and even testing jigs. The result was a product that went into production with tens of thousands of units, reaching cyclists worldwide. ShockWiz wasn’t just a technical achievement - it was a turning point for Element. It demonstrated how a small, dedicated team with the right expertise could deliver a world-class product. Our relationship with SRAM has since flourished, leading to other exciting projects like the AXS web platform and mobile apps, which now serve tens of thousands of cyclists each month. These long-term collaborations reinforce why we do what we do: partnering with clients to turn ambitious ideas into tangible, impactful innovations. ____ Element Engineering is more than just an engineering consultancy; we are a partner in innovation. Our purpose is to help businesses bring ideas to life faster and more effectively than ever before. We exist because innovation is a challenge - one that many businesses struggle to navigate. It’s not uncommon for companies to try developing the technology they need themselves, only to find themselves out of their depth. Others invest in junior engineers who, despite their talent, often lack the experience to deliver at the level required. Both approaches can lead to delays, missed opportunities, and higher costs. This is where Element steps in. We provide immediate access to a team of seasoned experts who have the skills, tools, and experience to take on even the most complex engineering challenges. Our expertise spans mechanical and electronics engineering, embedded, web, and mobile app software development, as well as UI/UX, branding, and manufacturing, allowing us to offer end-to-end solutions or augment existing capabilities. Whether it’s creating IoT devices, automating processes, or designing safer, smarter machines, we focus on results that work the first time. What sets us apart is our approach. We don’t just solve problems; we collaborate closely with our clients to understand their needs and align our work with their goals. By leveraging proven technologies and processes, we ensure every project is built on a foundation of reliability and sustainability. Innovation isn’t just about what’s possible - it’s about what’s practical and impactful. ____ Getting a product to market quickly is essential in today’s fast-paced environment, but speed alone isn’t enough. At Element, we focus on moving quickly while maintaining precision and quality. Our process is built on years of experience, a deep understanding of proven technologies, and a commitment to collaboration. One of the challenges many businesses face is the allure of flashy, unproven tools or cutting-edge technologies that promise the world but often fall short in practical applications. Without experience, it’s easy to waste time and resources on solutions that are not sustainable. At Element, we prioritise tools and processes that we know will deliver. Whether it’s finite element analysis, firmware development, or software integration, we rely on technologies we’ve tested in the field, ensuring reliability and efficiency. What enables us to move fast is our ability to hit the ground running. Our engineers are not only experts in their respective domains but also work within a system that’s designed to minimize delays. We’ve built an extensive library of reusable components, from firmware modules to mechanical templates, which allows us to start projects with a significant head start. Coupled with our in-house manufacturing capabilities, such as CNC machining, PCB assembly, 3D printing, and liquid silicone rubber injection moulding, we can quickly move from design to physical prototypes, ensuring seamless progress from concept to market-ready product. This approach allows us to help clients avoid common pitfalls, such as underestimating the complexity of a project or relying on immature technologies. By focusing on what works and leveraging our proven processes, we ensure faster time-to-market without compromising quality or sustainability. ____ Every project we take on is an opportunity to make a tangible impact, whether it’s helping a business launch a new product, solve a technical challenge, or improve operational efficiency. In the mining sector, for example, we’ve worked with clients to design machinery that not only performs better but also meets rigorous Australian standards. One client approached us after struggling to certify ground engaging tools they had developed internally. While their design was functional, it didn’t meet compliance requirements, leading to costly delays. We stepped in to re-engineer the product, ensuring it met the necessary standards while optimizing its performance. The result was a smoother path to market and a product that exceeded expectations. We’ve also made a difference in the realm of autonomous robotic trucks. These projects required a mix of mechanical design, structural analysis, and electronics integration to operate effectively in harsh mining environments. By simulating real-world conditions, we refined the designs before physical production, ensuring reliability and durability. Even when clients come to us with products that are failing in the field, we find solutions. In one case, an underground mining truck tray was breaking under stress, causing operational issues for the client. Using advanced simulation tools, we identified the problem, proposed a design change, and implemented it efficiently. This not only resolved the issue but also strengthened the product’s reputation in the market. Our ability to deliver results comes from our collaborative approach and our dedication to understanding the unique needs of each client. By combining technical expertise with practical insights, we help businesses achieve measurable, lasting success. ____ One of the biggest challenges innovators face is deciding whether to build an in-house engineering team or outsource their needs. While having internal engineers may seem like the most direct solution, it often comes with significant overhead. Junior engineers require years of training to reach the level of proficiency needed for complex projects, and the costs of software licenses, hardware, and infrastructure can add up quickly. We offer a different approach. Our team of seasoned professionals brings immediate value to every project, eliminating the need for businesses to invest heavily in building their own teams. With expertise in areas like mechanical simulation, circuit board design, embedded software, our engineers are ready to deliver results from day one using sound processes and an extensive library of software, code, UI elements, and more. Our focus on compliance with Australian standards ensures that the solutions we deliver meet the highest benchmarks. This allows clients to focus their resources on what they do best - applying the latest technology directly to solutions in their domains - leaving the technical complexities to us. ____ Flexibility is a cornerstone of our work at Element. We understand that every business has unique needs, and our ability to provide on-demand engineering resources ensures we can adapt to any challenge. For some clients, this means augmenting their existing teams with specialized expertise. For others, it means taking full ownership of a project, managing it from concept to delivery. Our engineers integrate seamlessly into client teams, bringing not only technical skills but also a wealth of experience from working on diverse projects. This enables us to tackle challenges efficiently and provide solutions that are both innovative and practical. Whether it’s a one-off project or an ongoing partnership, our on-demand approach ensures clients get exactly what they need, when they need it. ____ Innovation isn’t just about having the right tools or skills—it’s about making the right decisions. At Element, we provide strategic leadership to help businesses align their engineering efforts with their broader goals. Many companies struggle with inefficiencies or mismatched priorities, often due to a lack of connection between technical execution and strategic planning. We bridge that gap. Our team works closely with senior decision-makers to optimize workflows, identify opportunities for improvement, and ensure engineering projects support long-term objectives. By combining technical expertise with business insights, we help clients achieve not just technical success but sustainable growth. ____ One of the most common challenges in engineering projects is managing time and costs. Delays and budget overruns can derail even the best ideas. We’ve built a reputation for delivering predictable outcomes by focusing on disciplined execution, proven processes, and sustainable technologies. With over 14 years of experience, we understand how to manage complexity without compromising quality, ensuring every project stays on track. We recognize that the nature of innovation often involves unknowns. This is why we take a proactive approach to identifying potential roadblocks early, enabling us to adjust strategies as needed while keeping the project on track. Our commitment to transparency means clients are always informed, with clear updates on progress and any adjustments required along the way. ____ Innovation drives economic growth, and at Element, we’re proud to play a role in strengthening Western Australia’s economy. By helping businesses bring products to market faster and more efficiently, we create jobs, support local manufacturing, and contribute to a thriving industrial ecosystem for future generations to inherit. The work we do today—making machines smarter, improving safety, and driving innovation—is an investment in the world we want to leave for our kids. By enabling local manufacturing and advancing sustainable practices, we’re proud to contribute to a legacy of progress and opportunity. At Element, we believe in the power of innovation to transform industries, businesses, and communities. Whether you’re tackling a complex technical challenge or looking to bring a groundbreaking idea to market, we’re here to help. With a team of experts, a proven track record of success, and a commitment to sustainability, we offer more than engineering solutions—we offer partnership, expertise, and impact. If you’re keen to take your ideas to the next level, let’s work together to turn your vision into reality, faster, smarter, and better than ever! - Ayrton Sue, Managing Director